The Detroit Lions are entering a crucial phase in their offensive evolution as they seek to maximize production from their top playmakers following the bye week. With a roster stacked with emerging talent, the Lions’ coaching staff understands that while running back Jahmyr Gibbs and wide receiver Amon-Ra St. Brown have delivered consistently, the full potential of first-round pick Jameson Williams has yet to be unlocked.

Reassessing Williams’ Impact on the Offense

Over the first seven games of the season, it has become increasingly apparent that Williams, once a major part of the passing attack, has seen a decline in his involvement. In prior seasons, the speedy receiver averaged about six targets per game, but this year that number has dipped to roughly 4.5. This trend is troubling considering Williams’ explosive ability to shift momentum with just one play.

Part of the issue lies in the Lions’ reduced offensive snaps, which have naturally limited passing volume. Opposing defenses have also keyed in on Williams, determined to minimize his deep-threat effectiveness and big-play potential.

To reignite Williams’ influence, Detroit needs to adjust its offensive approach. Many analysts and fans are calling for a more diverse route tree that better highlights his acceleration and route-running skill. Currently, his average depth of target sits around 17 yards, reflecting that most of his looks come on long downfield passes.

The simplest adjustment is getting Williams more touches. That can come through creative play designs such as:

Short Screen Passes: Leveraging Williams’ burst to generate instant separation and exploit yards after the catch.
Jet Sweeps: Giving him handoffs that let his speed test the perimeter and force defenses to stay honest.

The Lions could reap major benefits by reshaping their offensive rhythm around Williams’ unique skill set. As the season continues, the demand for flexibility and explosiveness on offense grows. By embracing a more imaginative plan for Williams, Detroit can unlock another dimension to its attack and become an even tougher challenge for any defense.