Jameson Williams’ Week 9 performance didn’t really move the needle on his 2025 fantasy football outlook. Despite some flashes of potential, he’s still been a frustrating player for fantasy managers this season, and the strategy for handling him going forward remains unchanged.

Before facing the Minnesota Vikings in Week 9, Lions offensive coordinator John Morton admitted he hadn’t done enough to get Williams involved in the offense. Williams himself brushed off concerns about his lack of targets, emphasizing that winning was the team’s main goal.

For most of that game, Williams had a quiet stat line—just three receptions for 29 yards—until a late 37-yard touchdown catch in the final minutes turned a forgettable outing into a respectable fantasy performance. That single play boosted him into the top 20 among fantasy wide receivers for the week, but for nearly the entire game, he was on track for yet another single-digit fantasy score.

Even when looking back at his 2024 “breakout” season, Williams has never been a player you could rely on from week to week. His big-play ability creates upside, but his efficiency metrics have always hinted that his production might not be sustainable.

As ESPN’s Dan Graziano pointed out in his Week 9 fantasy overreactions piece, trusting Williams in your lineup every week is a risky move. Calling that belief an “overreaction,” Graziano noted that Williams is the type of player who can post 16 points one week and then completely disappear the next.

With so many other offensive weapons in Detroit, his week-to-week output is simply too unpredictable. If you can find a trade partner willing to bet on his upside, it might be smart to sell high—otherwise, fantasy managers will just have to endure the highs and lows of rostering him.