Detroit Lions wide receiver Jameson Williams has been selected as the NFLPA’s Community MVP for Week 15, the players union announced Friday. The weekly honor recognizes an NFL player who demonstrates meaningful community involvement in his team city or hometown. As part of the award, Williams will receive a $10,000 contribution that he can direct to a nonprofit or his own charitable organization. His personal nonprofit—the Jameson Williams Foundation—focuses on supporting and empowering young people and their families.

Williams earned the distinction after donating 250 winter coats to kids at the Detroit Boxing Gym, an organization that offers mentoring, educational support, and structured activities for local youth.

In a statement released through the NFLPA, Williams expressed gratitude for the recognition. “Being chosen as the NFLPA Community MVP means a lot. I try to stay active in the communities I’m connected to because I want young people to know that success is possible through hard work,” he said. Williams added that supporting families in difficult situations is especially important to him because even one small act of kindness can create a meaningful impact.

Williams has made community outreach a consistent part of his life in Detroit. Each year, he helps provide meals to families around Thanksgiving, among other initiatives. When asked recently why giving back during the holidays matters so much to him, he said, “Giving back is part of who I am. I want to be present and connected with the community—that’s what it’s all about.”

By earning this week’s award, Williams is now in the running for the Alan Page Community Award, the NFLPA’s top annual honor, which will be announced around Super Bowl week.