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A fantasy football analyst is urging managers to take a clear-eyed look at what Detroit Lions wide receiver Jameson Williams truly represents as a fantasy option.

Williams has come a long way since a rocky beginning to his NFL career. Over the past two seasons, he has surpassed the 1,000-yard receiving mark each year, a strong indicator of his development into a more refined and reliable NFL wideout. However, growth as a player does not always translate cleanly into predictability for fantasy purposes.

The most recent season for Williams unfolded in two very different phases. During the first half of the year, when offensive coordinator John Morton was running the offense, Williams posted modest production: 21 receptions for 365 yards and three scores across eight games. Once head coach Dan Campbell assumed play-calling responsibilities midway through the season, Williams’ numbers surged. Over the final nine games, he hauled in 44 passes for 752 yards and added four touchdowns.

That shift was immediately noticeable in fantasy rankings. In half-point PPR formats, Williams sat outside WR4 territory during the early weeks, ranking around WR41 from Weeks 1 through 9. From Week 10 through the end of the season, he exploded into elite territory, finishing as a top-six wide receiver over that stretch. By season’s end, Williams closed as WR11 in half-PPR leagues and WR13 in full-PPR formats, rewarding managers who stuck with him.

Despite the strong final totals, volatility remained a defining feature of Williams’ fantasy profile. Pro Football Focus analyst Nic Bodiford identified him as one of the league’s most inconsistent wide receivers, noting that boom-or-bust weekly results have followed Williams throughout his career. Even in what was statistically his best season to date — highlighted by a career-high 75.6 offensive grade from PFF — the week-to-week swings persisted.

Bodiford also emphasized how much Williams’ fantasy output was tied to the Lions’ change in play calling. Once Campbell took over in Week 10, Williams immediately began producing WR1-level performances. Prior to that, his weekly finishes frequently ranged from fringe WR2 numbers to nearly unplayable results.

Even during his late-season surge, inconsistency never fully disappeared. Williams recorded multiple games without a single reception, while surrounding those outings with strong performances featuring solid yardage totals and touchdowns. Over the course of the season, he eclipsed 88 receiving yards six times, but also finished with less than half that amount in seven different games.

With Detroit’s offense featuring multiple high-usage playmakers, Bodiford offered a realistic outlook for Williams’ fantasy future. While his explosive upside makes him capable of winning fantasy matchups on his own, managers should not expect steady weekly production.

As the 2026 fantasy draft season approaches, Williams’ average draft position will be closely watched. Regardless of where he is selected, fantasy managers now have a clear sample size: Jameson Williams offers high-end upside, but his uneven weekly scoring is likely part of the package going forward — regardless of who is calling plays.