Detroit Lions running back Jahmyr Gibbs delivered an outstanding 2024 season on the field, but his recent social media activity has raised concern among supporters.

Gibbs posted a message on social media praising head coach Dan Campbell and offensive lineman Dan Skipper in an AI-created video that depicted the duo firing guns. Some followers expressed unease about the message, especially since the NFL has cracked down on gun-related content.

Although Gibbs did not make the video himself, he reshared it with fans, which quickly drew criticism. The Detroit Times responded with a sarcastic post, questioning Gibbs’ judgment in sharing the content.

Many fans echoed the concern, speculating that the NFL might discipline Gibbs for sharing the video.

Gibbs has also made headlines for other offseason activities, including a publicized appearance at WrestleMania 41.

At just 23, Gibbs had a breakout campaign, rushing for 1,412 yards and a league-high 16 touchdowns, also catching 52 passes for 517 yards and four scores. He’s now a two-time Pro Bowler, key to Detroit’s dominant ground game and two straight NFC North titles.

It’s uncertain whether the NFL will penalize Gibbs for sharing another user’s video, but the league has cracked down on gun gestures. According to CBS Sports, the NFL reinforced an old rule targeting “violent gestures,” which recently became a heightened focus.

“The rule’s been around for years, but we barely noticed it until now,” a league exec said. “Now it’s almost a trend that’s gotten out of hand.”

Troy Vincent, executive VP of football operations, explained that the NFL gave players and coaches a warning before issuing fines.

“We’ve addressed this with both players and staff. We don’t want to take away fun—but as professionals, we have standards,” Vincent stated last year.

Gibbs has faced scrutiny before for his social media. As noted by Cody Benjamin, he posted a clip late last season of teammate Jermar Jefferson in front of a whiteboard containing offensive plays and protections, including coded signals.

When asked by a reporter, Campbell hadn’t seen the post. The Lions’ coach said he’d look into the matter, asking for the name of the player who uploaded it.

“Oh I didn’t realize that,” Campbell responded. “Had no idea. Yeah, I’ll need to follow up. I wasn’t aware. I’d prefer to keep our info private.”