Wide receiver Jameson Williams has opened up about the growth he has undergone—on and off the field—crediting key mentors and emphasising his role within the community. Williams says he has “matured a lot” after early-career turbulence, acknowledging that at the outset he relied too much on doing things his own way and not enough on following structure and guidance.

A large part of that transformation, he insists, comes down to the support of Dan Campbell, head coach of the Detroit Lions, whose belief in Williams—despite setbacks—has helped him feel accountable and confident. “Coach Dan … he’s an awesome coach,” Williams remarked, noting that Campbell never gave up on him.

He also highlights the influence of veteran receivers like Calvin Johnson, who have offered their time and expertise to ensure he builds consistency and professionalism in his game. Johnson has publicly promised to be “a shoulder for him to lean on”.

Off the gridiron, Williams has emphasised his duty to give back. Through his Jameson Williams Foundation, he has provided sports gear, scholarships and mentorship to youth from under-served communities and hosted events distributing backpacks, school supplies and food. He recently explained: “You can’t make the wrong move because those kids want to be you… they want to grow up and get college offers and go to Alabama and ball and make it to the NFL.”

As the Lions gear up for the 2025 season, Williams insists his goals are no longer just personal statistics. He says his priority is more catches, more touchdowns—yes—but above all, more wins and being there for his teammates in all phases: “playing for my brothers… it doesn’t matter what it is.”

In short, Williams’ journey reflects a young man transitioning from raw talent toward leadership, influenced by experienced voices around him, and driven by a sincere desire to make a meaningful impact beyond the football field.