Detroit Lions head coach Dan Campbell has built a reputation around toughness, raw emotion, and commanding attention. Remaining unnoticed in public, however, isn’t exactly his strong suit.

Still, on Tuesday, Campbell made an honest attempt.

A photo shared by his wife shows the Lions coach sitting patiently inside a Michigan Secretary of State office, dressed in a black beanie, face covering, and a thick vest. The simple caption on the post? “Incognito.”

Despite the effort, it’s hard to completely disguise someone with Campbell’s recognizable stature and presence. Fans are accustomed to seeing him energized on the sidelines at Ford Field, delivering impassioned speeches and rallying his players. This time, though, he looked like any other resident waiting their turn to take care of routine errands.

The image offers a lighthearted and unexpected look at one of the NFL’s most high-profile coaches stepping away from the spotlight — a reminder that even the face of Detroit’s football revival still has to grab a ticket, sit down, and wait like everyone else.