As political momentum builds, Truth Social surges past X, capitalizing on election speculation and strategic rallies.

In a surprising twist ahead of the upcoming U.S. election, former President Donald Trump’s social media platform, Truth Social, has seen a remarkable rise in value, now surpassing Elon Musk’s platform X (formerly Twitter). This surge marks a significant turnaround from September’s record lows, placing Truth Social at a higher valuation despite its comparatively smaller user base and infrastructure.

Truth Social’s Market Value Surge

Trump Media & Technology Group (TMTG), the parent company of Truth Social, saw its stock shoot up by 21.6% on Monday, closing at $47.36 per share. This increase brought TMTG’s market capitalization to approximately $9.48 billion, outpacing X, which currently holds a valuation of around $9.4 billion. Market analysts attribute Truth Social’s gains to rising election optimism among Trump supporters, with CNN reporting that much of the platform’s value is tied to the former president’s potential electoral success.

Despite being dwarfed by X in terms of daily users and infrastructure, Truth Social’s valuation has hit its highest point since July. The renewed interest comes after a tumultuous summer, which saw share prices dip as low as they had ever been since the platform’s inception.

Backlash and Media Attention Drive Momentum

Trump recently held a rally at Madison Square Garden in New York City, drawing both enthusiastic supporters and critical backlash. The event attracted media attention, particularly after a comedian made controversial comments about Puerto Rico, calling it a “floating island of garbage.” While the remarks sparked outrage, the heightened visibility appears to have fueled Truth Social’s popularity as it remains central to Trump’s media and public messaging strategy.

The platform’s resurgence illustrates the powerful role of political branding in social media. Trump, who retains ownership of 56.6% of TMTG shares, has seen his holdings rise to an estimated worth of $5 billion. This windfall strengthens both his personal fortune and his ability to compete directly with larger platforms.

Trump’s Platform Finds New Energy Amid Election Season

The latest developments highlight how volatile and responsive the social media sector can be to public sentiment and major events. With election season in full swing, Truth Social has positioned itself as a hub for Trump’s supporters, providing both a communications platform and a financial stronghold. The company’s unexpected rise past X underscores that in an era where perception and timing are everything, the political landscape can heavily influence market outcomes.

As the election nears, all eyes will be on whether Truth Social can maintain this newfound momentum, or if the platform’s value will wane once the political dust settles. For now, it stands as a testament to how swiftly the market can shift, with Truth Social proving that even giants like X aren’t immune to disruption from a well-timed surge in user support and investor confidence.