When Dan Campbell was introduced as the Detroit Lions head coach, he set an assertive tone, and he has kept it ever since. His first three full seasons rank in the NFL’s top-10 for fourth down attempts, and while this season isn’t quite on that level (26 attempts through 15 games), the Lions have a much higher success rate (18 conversions; 69.2 percent, the best in the league among teams with at least 25 attempts).

Campbell understands why other coaches don’t adopt his aggressive approach, and he doesn’t fear any negative reactions after failed fourth down attempts. Analysts may offer their opinions, often pushing for Campbell to change his coaching style. But we all know Campbell won’t alter his approach, as his style is a tone setter for his team.

Every time the Lions go for it on fourth down and succeed, memes flood the internet, often showing Campbell with an exaggerated image of male anatomy, symbolizing fearless decision-making.

Dan Campbell’s family wore completely fitting Christmas sweaters. His wife, Holly, has gained popularity on Instagram for posting “Victory Monday” coffee runs with Dan and other updates featuring them or their family.

On Christmas morning, their children, Cody and Piper, joined in on the fun, captured by Holly Campbell for the world to see.

Clearly, “I have big beautiful balls” humorously references someone with Christmas ornaments—appropriately pictured on the Campbells’ shirts. This is the story we’ll stick with. Cody Campbell, standing at the far left, struggled to keep it together for the photo.

“A big n Campbell sometimes shows a lighter side, humorously poking fun at himself. It’s hard to believe anything will top the Christmas gift he and his family shared with the internet this year