Panasonic and FC Barcelona Sign Sponsorship Agreement for Espai Barça

6 February 2025

Panasonic has secured a new sponsorship deal with FC Barcelona, making it the official “Heating, Ventilation, and Air Conditioning Provider” for Espai Barça for four years, until 30 June 2028.

Espai Barça is an extensive sports and entertainment project that involves the renovation of the Spotify Camp Nou, located in the heart of Barcelona.

As part of the sponsorship deal, Panasonic Heating & Cooling Solutions will provide eco-friendly heating, ventilation, and air conditioning systems, including air purification and heat pump technologies for the various spaces at the future Spotify Camp Nou. The agreement also covers the installation of HVAC systems in technical areas, such as rooms containing servers and those used for broadcasting games, where equipment reliability and quality are critical.

Hiroshi Komatsubara, CEO of Panasonic Heating & Cooling Europe, remarked, “Panasonic is proud to be part of this groundbreaking FC Barcelona project, which will set a global standard in infrastructure. In line with the club’s focus on sustainability and energy efficiency, Panasonic is contributing its most advanced heating, ventilation, and air conditioning technologies to the new stadium’s design. These systems, powered by cutting-edge technology, will ensure comfort, high indoor air quality, and reduced CO2 emissions, ushering in a new era for major facilities in progressive cities around the world.”

Joan Laporta, President of FC Barcelona, also commented, “Our partnership with Panasonic reflects the Club’s commitment to outfitting the Spotify Camp Nou with the finest technology available, prioritizing the comfort of every member and fan who visits the stadium. This collaboration will ensure the utmost comfort in all areas, enhancing the matchday experience in the renovated venue.”