Detroit Lions running back Jahmyr Gibbs recently made headlines—this time not for his performance on the field, but for a controversial post on social media.
Fresh off his first 100-yard rushing game and a remarkable 2024 season, Gibbs shared an AI-generated video that depicted head coach Dan Campbell and offensive lineman Dan Skipper firing guns. While the video wasn’t his own creation, Gibbs’ decision to reshare it on his account sparked immediate concern. The NFL has become increasingly strict about portrayals of gun-related imagery, even in celebratory contexts.
The Detroit Times addressed the post with a sarcastic remark on X, questioning Gibbs’ judgment. Fans chimed in with similar concerns, some warning that his actions could prompt disciplinary measures from the league.
One fan wrote, “Somebody needs to tell him to quit it before the NFL steps in.”
This isn’t the first time Gibbs’ social media use has drawn scrutiny. He previously shared a behind-the-scenes clip that showed teammate Jermar Jefferson in front of a whiteboard filled with strategic plays and coded team information. When asked about it, head coach Dan Campbell appeared unaware and said he would investigate the situation.
“I didn’t know that,” Campbell responded. “Yeah, I’ll need to look into it. That’s something we don’t want getting out.”
Gibbs, 23, enjoyed a stellar campaign in 2024. He rushed for 1,412 yards and led the NFL with 16 rushing touchdowns, while also adding 517 receiving yards and four receiving scores on 52 catches. His efforts earned him two Pro Bowl selections and helped the Lions secure back-to-back NFC North titles.
As for the league’s stance, NFL executive Troy Vincent emphasized last season that players and coaches were warned about a clampdown on violent gestures, which includes gun-themed celebrations. Though the rule had existed for years, enforcement had been inconsistent until recently.
“We’ve communicated this clearly—it’s not about removing fun but maintaining professionalism,” Vincent explained.
Whether Gibbs will face consequences for resharing the video remains uncertain, but the incident serves as a reminder that even off-the-field actions can carry weight in today’s NFL.
