Detroit Lions star wide receiver Amon-Ra St. Brown may have inadvertently revealed the team’s motto for the upcoming 2025 NFL season: “Super Bowl or nothing.” The phrase, delivered during offseason workouts, has caught fire among fans and media alike—and it may perfectly capture the mindset of a team with unfinished business.

Coming off a remarkable 15–2 regular season in 2024, the Lions were widely considered Super Bowl contenders. However, their campaign ended in disappointment with a playoff loss that still stings in Detroit. St. Brown, one of the team’s emotional leaders and most consistent performers, summed up the locker room’s hunger and determination in just four words. That rallying cry now appears to be the unofficial slogan for a team looking to make history.

St. Brown, fresh off a stellar season and a new contract extension, emphasized that the team isn’t interested in moral victories or division titles—they want a ring. “We’ve proven we belong,” he said. “Now it’s about finishing.”

The Lions have all the tools to make a deep playoff run. Quarterback Jared Goff is playing some of the best football of his career, and Detroit boasts a balanced offense, a physical defense, and one of the most respected coaching staffs in the league under Dan Campbell. With key pieces returning and a strong draft class coming in, expectations are sky-high.

Fans have embraced the “Super Bowl or nothing” mantra, with merchandise already circulating and social media buzzing. While the pressure will undoubtedly mount, the Lions are no longer sneaking up on anyone—they are a top-tier contender with a target on their backs.

Amon-Ra’s bold declaration isn’t just talk—it’s a message to the league that Detroit is serious. And if the Lions can channel that energy all season, they just might turn that motto into a reality.

2025 isn’t about progress for Detroit. It’s about the prize.