Amid the devastating wildfires across Los Angeles County in January 2025, Jared Goff and his wife Christen took action to deliver meaningful assistance to those affected. Having spent the early part of his career with the Rams and growing up in California, the couple felt a personal connection to the crisis .

They created an Amazon wishlist campaign: families impacted by the fires could message their specific needs directly to Christen, who compiled them into a comprehensive “master list.” Fans and followers were then invited to fulfill these requests—providing items exactly as needed by those displaced .

Christen used her social media to expand the initiative, urging supporters to contribute not only funds but also essential items like clothing through partner organizations such as Seconds Market and Open Closit. She encouraged people to drop off donations in person or send direct messages to coordinate deliveries .

In addition to the Amazon campaign, Christen helped organize an auction—partnering with a Michigan real estate firm—to offer Detroit Lions vs. Commanders playoff tickets. All proceeds went to California Strong, a nonprofit aiding wildfire survivors .