Detroit Lions wide receiver Jameson Williams isn’t focused on outside noise, headlines, or social media narratives about his demeanor — he’s focused on winning football games.

Five games into the season, Williams ranks fourth on the team in targets and catches and third in receiving yards with 11 receptions for 223 yards and one touchdown. His numbers might not jump off the page, but his attitude remains steady and positive.

When asked about fans being concerned about his “demeanor” or lack of targets, Williams didn’t hesitate with his response:

“I don’t got nothing to say about that, really,” Williams told MLive’s Kory Woods. “It’s nothing to say about it. It’s like, we go out and we win. It is what it is. We win. I don’t really wanna say too much or speak on it.”

Williams’ tone wasn’t defensive — it was composed. The 24-year-old understands how quickly comments can be twisted, so he’s choosing to let his performance and patience do the talking instead of creating headlines.

From what’s been seen, Williams’ “demeanor” hasn’t changed one bit. In fact, he looks genuinely happy to be part of a winning team, even if the ball doesn’t come his way every drive.

Defenses Are Zeroing in on Williams

A major reason for Williams’ quiet numbers has more to do with defensive strategy than anything else. Opposing secondaries are rolling safety help over the top, using two-high shells to prevent him from breaking free downfield.

“I most definitely see it, but we just game-plan and go against it,” Williams said. “If they got two on me, we go somewhere else. It’s obviously light somewhere else if you put two people on one person. It gives us an advantage, I think.”

Offensive coordinator John Morton echoed that sentiment, saying Williams’ presence alone forces defenses to alter how they approach Detroit. Against Cincinnati, for example, the Bengals played far more two-high zone coverages than usual, all to keep Williams from beating them deep.

That adjustment created openings for Amon-Ra St. Brown and Sam LaPorta, who combined for 12 receptions and nearly 150 yards in Detroit’s 34-10 victory.

“ That’s a Jameson effect,” Morton said. “He’s such a big threat that teams are now adjusting their entire coverage.”

A Quiet Professional

What’s earned Williams the most praise from Detroit’s coaching staff isn’t his catches — it’s his unselfish work when the ball isn’t in his hands.

Despite seeing only one target for nine yards last week, wide receivers coach Scottie Montgomery called it Williams’ “best, cleanest, and most physical game in the run game” this year.

“And it’s coming off a situation where it didn’t go the way that he wanted it to go,” Montgomery said. “You’re a wide receiver, you better want the ball. But on the sideline, every single play, he was fired up for everyone else. I was surprised, but also proud. He knows why he’s here.”

Montgomery said Williams is evolving into a complete wide receiver — one who knows how to impact the game in multiple ways, not just as a deep threat.

Jameson Williams may not be producing monster stats, but his influence is undeniable. His speed dictates defensive coverage. His attitude energizes teammates. His blocking and physicality in the run game have been described as “elite.”

And, as Williams summed it up perfectly:

“We win.”

That’s all that matters.