Chicago Bears quarterback Caleb Williams continues to divide NFL fans. While some debate his efficiency and whether he belongs in the league’s top-10 quarterback conversation, one thing is undeniable: Williams is one of the most calculated trolls in professional football today.

The Bears’ young signal-caller has never hidden his active presence on social media. Williams frequently likes posts criticizing his play, often using them as motivation. But his online awareness goes far beyond scrolling timelines — he keeps receipts.

And this time, Detroit Lions fans were the target.

Back in January, shortly after former Lions offensive coordinator Ben Johnson accepted the Bears’ head coaching job, a Lions fan posted on X (formerly Twitter) that he was saving a bottle of Don Julio tequila for the day Johnson would eventually get fired in Chicago.

Fast forward nearly a year.

Just 48 hours after the Bears clinched a playoff berth by defeating the Green Bay Packers, while the Lions suffered a heartbreaking loss to the Pittsburgh Steelers that severely damaged their postseason hopes, Williams handed out holiday gifts to his offensive linemen.

Among the presents?

Bottles of Don Julio tequila.

The move instantly went viral, with fans connecting the dots and praising Williams for his long-game response. Without saying a word publicly, the Bears quarterback delivered a perfectly timed message — one that Lions fans quickly recognized.

It’s the kind of petty brilliance rarely seen in the NFL. Waiting an entire year to respond, then doing it through gifts to teammates, elevated Williams’ reputation as a master-level troll. Even legends known for taking things personally would appreciate the execution.

The moment also served as a reminder: Caleb Williams doesn’t forget criticism. While he rarely engages directly to avoid controversy, it’s clear he takes everything personally and responds when the timing is right.

Earlier in the season, Detroit fans openly mocked Chicago following a September matchup, believing they had crushed the Bears’ momentum. Instead, it’s the Bears heading to the playoffs — and the Lions watching from the outside, facing serious questions about their championship window.

To make matters worse for Detroit, Chicago still hosts the Lions at Soldier Field in the season finale, giving Williams another opportunity to add insult to injury. If history is any indication, he’ll be looking for yet another way to twist the knife.

One thing is clear: Caleb Williams may still be writing his NFL story, but when it comes to trolling, he’s already elite.