The Detroit Lions’ offense has been rolling ever since their disappointing outing in Week 1. Over their last four games, they’ve scored 34 or more points each time. With all the offensive talent on their roster, it was inevitable that Detroit would find its rhythm quickly after that early setback.

However, one Lions wideout has been rather quiet to start the 2025 season. That player is fourth-year receiver Jameson Williams. After his breakout performance in 2024, fans anticipated that Williams would take another big leap this year. Sadly, through the opening five games, that expectation hasn’t materialized.

Head coach Dan Campbell discussed Williams and his value to the offense after Detroit’s 37-24 win over the Cincinnati Bengals on Sunday. Campbell explained, “He {Jameson Williams} draws a lot of attention when he’s on the field. Defenses don’t want him beating them deep, so they often play back or use safety help over the top.”

He continued, “He {Williams} has been helping us in other ways and doesn’t let it bother him.” Hearing this kind of praise from Campbell toward the 24-year-old receiver is certainly encouraging.

Dan Campbell Offers High Praise for Jameson Williams Despite His Minimal Stats

Lions supporters should take heart from Campbell’s remarks. Before last season, Williams served multiple suspensions, which caused some to question his maturity. Even though he stayed largely out of trouble last year, the 24-year-old still had a few heated on-field moments.

When those incidents occurred, wide receivers coach Antwaan Randle El addressed them right away, but many wondered if Williams would stay composed without Randle El around. Campbell’s comments indicate the former Alabama standout is showing real growth.

In past years, Williams might have voiced frustration about not getting more targets. So far, five games into this season, he’s tallied just 11 catches on 21 targets for 223 yards and one touchdown. That’s a significant drop from last year, when he hauled in 58 receptions on 91 targets for 1,001 yards and seven touchdowns.

Most receivers would show visible or vocal frustration after such a decline in touches. Yet Campbell has instilled a team-first mindset, emphasizing that every player’s role matters—including blocking as a receiver. If Williams keeps embracing that attitude, his breakout performance through the air is sure to come soon.