NFL Films recently sparked debate after releasing a video that portrayed Detroit Lions safety Brian Branch in an unflattering manner, prompting a fierce reaction from defensive tackle DJ Reader.
The sixty-second clip, published after the Lions’ defeat to the Kansas City Chiefs during a widely viewed Sunday Night Football game, gained attention for its harsh depiction of Branch. Drawing from Branch’s own post-game comments, the footage emphasized his on-field struggles. ESPN analyst Louis Riddick narrated the segment, describing a sequence of low moments, including an illegal block in the back by Chiefs receiver JuJu Smith-Schuster, which ultimately resulted in Branch’s one-game suspension following a confrontation.
Riddick’s narration offered a vivid recount of Branch’s challenges, saying, “It was a rough outing for Lions safety Brian Branch, number 32. He was fooled by Travis Kelce’s basketball-style move, outplayed by Patrick Mahomes, juked by Xavier Worthy, and leveled by JuJu Smith-Schuster. That moment turned frustration into eruption.” This pointed critique intensified the focus on Branch amid an already difficult period for the young defender.
Following the video’s debut, Reader took to social media to voice his frustration. His post expressed confusion and disappointment at NFL Films’ choice to share such a negative segment, writing, “This is crazy to me. SMH, people will do anything for clicks.” Reader’s comments echo the growing feeling among athletes that media coverage often fails to reflect the true depth and context of their performances.

Aftermath and Response

The outrage from fans and media was immediate, prompting the video’s removal from all NFL Films social channels. Taking down the video highlighted how strongly public opinion can influence media accountability, particularly when spotlighting player errors in a league under constant scrutiny.
Branch’s ordeal underscores the immense pressure professional players endure on and off the field. As the Lions strive to recover from the loss and continue their campaign, the encouragement of teammates like Reader will be essential in helping Branch regain confidence and evolve within his position.