The NFL has deleted a social media clip featuring Lions safety Brian Branch after players from the Detroit Lions took exception to the video, calling it overly critical. The clip was part of NFL Films’ “Turning Point” series, which provides analysis of crucial moments in the league’s biggest games. The video in question highlighted Branch’s role in a post-game brawl between the Lions and the Kansas City Chiefs, where Branch threw a punch at Chiefs receiver JuJu Smith-Schuster ¹.

Reaction from Lions Players

Lions players, including All-Pro receiver Amon-Ra St. Brown and defensive tackle DJ Reader, expressed their disappointment with the video, feeling it was unnecessary and overly critical of Branch. St. Brown described the video as “crazy” and questioned the reasoning behind its release, while Reader called it “strange” and felt it didn’t need to be shared ² ³.

NFL’s Response

The NFL later released a statement explaining that the clip was deleted because it “felt overly critical” of Branch. Louis Riddick, the narrator of the video and a former NFL player, also issued a statement saying that the intent was to document the events of the game but acknowledged that the clip didn’t meet the mark. Riddick emphasized that the goal is never to create a “hit piece” on any player or team ¹.

Branch’s Suspension and Apology

Branch was suspended for one game without pay for his role in the brawl. He has since apologized for his actions, stating that he felt provoked and bullied by the opposing team. Branch explained that he reacted poorly to an illegal block by Smith-Schuster, which he felt was ignored by the referees ⁴.

Impact on the Lions

The incident has sparked debate about player safety, sportsmanship, and the NFL’s role in portraying these moments. The Lions will need to navigate this situation carefully, especially with Branch’s suspension looming and the team’s upcoming game against the Tampa Bay Buccaneers. The team’s defense will be crucial in this game, and Branch’s absence could impact their strategy ⁵.

Conclusion

The NFL’s decision to delete the clip highlights the importance of tone and context in social media. By taking down the video, the league acknowledges that even with good intentions, the portrayal of players and incidents can be perceived as overly critical or biased. This incident serves as a reminder for sports media to balance analysis with sensitivity towards the players involved ¹.